Posted on: 19 March 2019
If you plan to set up a shop that will sell vintage clothing and accessories, here are some tips that should help to ensure that this business venture goes well.
Make sure you have any vintage jewellery professionally repaired and cleaned before putting it up for sale
Over time, the condition of jewellery can deteriorate. Dirt can become ingrained in the crevices of encrusted diamond rings and earrings, and silver items can end up so tarnished that their original shine is almost undetectable. Additionally, the jewels in vintage rings can sometimes loosen, and the clasps of necklaces and bracelets can break. These types of imperfections can make even the most beautiful piece of antique jewellery look unattractive.
If you display vintage jewellery pieces in your shop in their current, unclean and unrepaired condition, your customers are unlikely to express much interest in them, as they won't be able to appreciate the potential beauty of these items due to how dirty and neglected they look. This could then result in these items taking months to sell, or never selling at all, which could negatively impact your retail business' profits.
As such, if you intend to sell vintage jewellery pieces in your shop, it is worth getting these items professionally repaired and cleaned before putting them up for sale.
It is best to get this done by a company that specialises in jewellery repair rather than trying to do it yourself, because due to the fragility of vintage jewellery, there is a risk that your DIY attempts will damage these items.
Organise the clothes by era
When putting the vintage clothes on display in your shop, it is best to organise the clothing by era; that is, to hang items from specific decades together.
The reason for this is as follows; people who are interested in vintage clothing tend to gravitate towards a specific era and develop a personal style that is in keeping with the fashion of that era. When these individuals then go clothes shopping, they will actively seek out items from that time period.
If there are garments from every era mixed up on the same rails in your shop and there is no easy way for your customers to find items from the time period they like, they may become frustrated and end up not buying anything. This, too, could negatively affect your shop's profitability.
Conversely, if the garments you have for sale are neatly organised according to the era that they were made in, your customers will be able to easily search for items from their preferred time period and will be more inclined to purchase some of your shop's clothing.Share